Expert jury decision

The jury has selected the Summit 2026 case studies

Jury selection completed

The expert jury has made its decision. It selected stories for the Obal roku Summit programme that are built not on polished presentation, but on a real problem, an intelligent packaging solution and results proven in practice.

Customer and supplier will share the stage to present not only the final pack, but the full journey from the brief and testing to what genuinely changed after implementation.

Selected case studies

The jury selected two projects that demonstrate the power of thoughtful packaging in both a retail brand and demanding industrial logistics.

Gustona private-label packaging across different product categories

Selected by the jury

RETAIL

Gustona – Když chuť mluví jasně

Submitted by

LineArt group

Private label

Gustona

Presented by

Martin Dulava

CEO · LineArt group

Veronika Hořáková

Own Brands Director · Albert ČR

Four markets. Different tastes, habits and expectations. Hundreds of products. One clear visual language.

Gustona is a retailer’s private label created for Czechia, Romania, Greece and Serbia. The case study will show how to unite an extensive portfolio while keeping navigation clear for customers across markets.

The story you will hear at the summit

one clear visual system for four European markets;
unifying hundreds of products across diverse categories;
clear portfolio navigation while respecting local tastes and expectations.

Awarded packaging details

Pilous Packaging universal transport packaging for automotive headlights

Selected by the jury

INDUSTRY

Univerzálně napříč značkami

Submitted by

Pilous Packaging

In collaboration with

KOITO

Presented by

Markéta Charvátová

Sales Manager · PILOUS Packaging

Tomáš Hrůza

Deputy Manager Production Control · KOITO Czech s. r. o.

How can numerous single-purpose boxes and inserts be replaced by a small set of standardised elements?

Pilous Packaging developed a universal packaging solution for automotive headlights in collaboration with KOITO. The project charts a path from fragmented packaging to a system that can be used across brands.

The story you will hear at the summit

a universal solution for packaging automotive headlights;
replacing numerous single-purpose boxes and inserts;
a small set of standardised elements usable across brands.

Awarded packaging details

Representatives of both selected case studies will present them on 15 October 2026 in the expert programme of the Obal roku Summit at Aquapalace Hotel Prague.