Program

One day, the complete picture of the market

15 October 2026
Aquapalace Hotel Prague

We continuously update the program and the list of speakers.

Schedule of the day

Izabela ŠroubkováIzabela Šroubková· host of the conference programme

Izabela Šroubková hosts the conference programme throughout the day — introducing the individual blocks and moderating the panel discussions.

Roundtable11:30–13:00
11:30–13:00
Market Leaders Roundtable (by invitation)

A closed meeting of top representatives of industry, retail, public administration and the packaging sector on the key challenges that will shape the future of the packaging industry. Includes a working lunch.

Registration, networking & welcome lunch12:30–13:30
12:30–13:30
Registration, networking & welcome lunch

A shared welcome lunch, coffee and the first informal business conversations before the main programme begins.

Expert programme13:30–17:20
13:30–13:40
Official opening

Welcoming the attendees and summarising the key takeaways from the Market Leaders Roundtable.

13:40–14:00
Packaging under control: what a company must prove and what it is responsible for

How do you know a company has really sorted out its packaging obligations? A practical conversation with Iva Werbynská and Jitka Sosnovcová connects the requirements of the PPWR, food-contact packaging safety and preparing for inspections. We will focus on declarations of conformity, documentation from suppliers, PFAS and deciding whether laboratory testing is needed. We will explain how to navigate the responsibilities of individual companies and the powers of inspection authorities, as well as what ongoing communication between experts, public administration and industry brings. Attendees will leave with concrete steps for their own company: what to check, what to request and what to fix.

14:00–14:45
Panel discussion I — Packaging is no longer “just packaging”. Who really sets the rules of the game today?

Packaging today affects commerce, logistics, costs, customer experience, sustainability and the competitiveness of companies. Who really decides what it looks like?

14:45–15:05
Partnership story I — retail: Gustona – Když chuť mluví jasně

LineArt group will show how it unified hundreds of Gustona private-label products for four different markets into one clear and scalable visual language.

Selected by the Obal roku Summit 2026 case-study expert jury. Awarded packaging details

15:05–15:35
Coffee break & networking

Space for business meetings, making new contacts and informal discussions.

15:15–15:25
10 minutes to the point

One question. Six participants. Ten minutes of open discussion. No presentations.

During the networking break you can join one of the short themed meet-ups at cocktail tables.

No lectures or prepared presentations. At each table, six participants and an expert facilitator meet to open up one specific question from practice in ten minutes.

Future of labels: what is changing for brands and manufacturers?

Labels hold enormous potential for the future of your business. Join us to discover their true power — as a key sales tool, an aesthetic element and a gateway to sustainability.

Modern labels can also connect you intelligently with essential cloud services and digitalisation. We will show how the right label material can ensure your packaging complies with new legislation, reliably capture customer attention and strengthen the overall impression of your product's functionality.

Topic patron:Avery Dennison

Packaging recyclability: the lid matters too

What makes it difficult for you to switch to more recyclable packaging — cost, filling-line requirements, leak-tightness or ease of opening?

We will focus on lids and the trade-offs you face when choosing them.

Topic patron:greiner

Packaging that satisfies everyone. Does it even exist?

Cost, function, appearance, logistics, production, sustainability. How can different requirements be aligned in one pack so that the final solution works in practice?

We will look at how different requirements shape the final packaging — and where there is room to find a smart solution instead of a compromise.

Topic patron:THIMM

Recycled content in packaging material does not necessarily indicate its sustainability. How can you navigate this?

The recycled content of corrugated packaging can limit its usability.

Let’s discuss how we assess the quality of corrugated packaging in relation to sustainability. Let’s understand the relationship between recycling and CO₂ emissions. How can these connections influence our choice of the right material?

Topic patron:DS Smith

Who should record your packaging in the EPR system — you or the supplier?

How can a supplier and customer clarify who records the packaging in the EPR system and fulfils the relevant obligations?

What should you verify and what documentation should you request so that responsibility does not end with “the other party handles that”? What is the producer’s position?

Topic patron:EKO-KOM

Packaging in Slovakia: what do Czech companies most often overlook?

It works in Czechia — but what about Slovakia?

Together, we will discuss your questions about packaging obligations, record-keeping or labelling, and the differences that may surprise you. Bring your experience or a specific real-world problem.

Topic patron:ENVI - PAK

Designed for recycling: what will the PPWR require from packaging?

Using the right material is not enough. Packaging must be designed so it can actually be sorted and recycled.

The PPWR introduces new packaging recyclability requirements that will directly affect packaging design and construction. How can collective compliance schemes help establish Design for Recycling principles so that packaging works in real sorting and recycling systems while also meeting legislative requirements?

Topic patron:NATUR-PACK

The treasure is closer than you think.

It may be hidden in your packaging. Perhaps on the pallet or during transport.

We help uncover savings across the entire supply chain. Come and get your treasure map.

Topic patron:Smurfit Westrock

Each topic is limited to six participants. Seat reservations will open to registered participants before the summit.

After the ten-minute discussions, open networking continues.

15:35–15:55
Partnership story II — industry: Univerzálně napříč značkami

Pilous Packaging and KOITO will present a universal packaging solution for automotive headlights that replaces numerous single-purpose boxes and inserts with a small set of standardised elements.

Selected by the Obal roku Summit 2026 case-study expert jury. Awarded packaging details

15:55–16:30
Panel discussion II — Price, sustainability or performance? How to make the right packaging decisions today?

Every packaging decision is a trade-off between price, functionality, legislative requirements, customer expectations and the company’s long-term strategy. How to find solutions that stand the test of time?

16:30–16:55
VIP speaker — European CommissionPPWR in practice: What lies ahead for the European packaging market?

The European Commission’s priorities to 2030 — and what companies should do now. The presentation will outline the European Commission’s main priorities in implementing the PPWR in 2026–2030. It will focus on harmonising the European market, the future of individual packaging materials and the development of collection, sorting and recycling infrastructure. It will also offer companies a practical compass: which steps should no longer be postponed and where it makes sense to stay flexible until follow-up legislation is adopted.

16:55–17:10
Discussion — PPWR and the European packaging market: questions from practice

The presentation will be followed by a discussion between Aurel Ciobanu-Dordea and Iva Werbynská on what the European Commission’s priorities mean for companies on the Czech and Slovak market.

17:10–17:20
Five key takeaways of the Obal roku Summit

A summary of the most important ideas, recommendations and trends of the day that attendees will take back to their practice.

Gala evening17:20–22:00
17:20–18:00
Welcome drink & networking

An opportunity for informal meetings, new contacts and continued business discussions before the gala evening.

18:00–20:00
Obal roku 2026 Gala Evening

Announcement of the results of the 33rd Obal roku competition, awards for the best packaging innovations and a gathering of leading figures of the Czech and Slovak packaging industry.

Vít VážanVít Vážan· ceremonial openingVladimír KořenVladimír Kořen· gala evening host
20:00–22:00
Dinner & evening networking

A shared dinner, a glass of wine, the lingering atmosphere of the gala evening and the conversations there was no time for during the day. An informal finale to the whole summit — the perfect space to seal the partnerships born during the day.

Be there where the future of the Czech and Slovak packaging market will be shaped.

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